It hurts to see your competitor appearing on the 1st Page Google and that too on top right? Let’s be honest, being ranked on the very first page of Google search especially among the 5 top results displayed is every online business’s dream and goal. Well, it is not an easy task to convince Google to let your website appear on the first result page. Some businesses have no other choice but to opt for the easiest and quickest way to reach the first top result pages of Google. Why wait to be ranked on the top first page of Google in 90 days (or more) when they can be on the first top results in no matter of time? Confused? Continue reading, you’ll get it gradually…
Top 1st Page Of Google: What Is It In Reality?
Trying to figure out what we mean by the terms such as the first page or first top search results? What’s the idea here when using the word ‘first’ each time? We are pretty sure that just like us, you hate it when your audience has to visit the 2nd or 3rd page of Google results to you, ‘Kase nisa’ kind of feeling right?! Well, this is what SEO is about (or not)… Hold on. We know that it is not easy to understand how Google works in just two days, good news – this is why we are here. How does a website appear on the search result pages of Google? Take it like that: when a person types a keyword or query related to your business name or service on Google, this is how your business gets ranked on Google search. Sounds amazing and easy, right? Hold on to that thought right there! As mentioned, it is not that simple to reach the first page especially when your competitors are online as well. There are two main ways to reach the first page of Google, either you do Google Ads that is you pay for the top placements or you do SEO which is working on various non paid strategies such as On-Page SEO, Off-Page SEO, and Technical SEO in order to convince Google and improve your ranking on the first search result pages. Would you rather pay a high budget to Google to rank first every day, (YES every day) or have a 0 to low investment to rank 1st within days? The choice is yours!
SEO vs Google Ads: What Is The Difference?
Before taking any decision, you need to understand the difference between SEO and Google Ads. For a few, these two terms and some digital marketing techniques we would say are not very clear. Businesses as well cannot differentiate between these two terms. Search Engine Optimization, or SEO (for the intimates), yes yes we know…SEO may sound very complex, too technical, and viewed as a real headache. Let us convince you otherwise and put it in simple words, Google Ads helps websites get traffic and visibility from paid search ads you do on their platform while SEO is getting traffic from organic search results for FREE. See this image, when we type and search for online marketing services in Mauritius – the very first 3 results are paid ads from Google. The ‘Ad’ symbol helps you understand whether it’s a paid search result or not. Eventually, these ads won’t stay long if you don’t have enough budget. Trust us when we say, Google Ads can be quite expensive if you don’t have the right strategy, if you do it every day and if you don’t know how to optimize the ads. When we scroll down further, we see Future Buzz listed first under the map which is known as Local SEO ( FREE ) and considered very important. Scrolling down further, we get Future Buzz among the top first four organic results (slowly but surely getting there).
Put it like this, Google ads is a quick and expensive investment while SEO is a slow and low investment, a constant work that needs to be done to be ranked among the top 5 results on the first page. Only 10 organic results appear per page and according to digital stats, results appearing among the top 5 receive the most clicks which sometimes forces you to rely on Google ads. After all, Google is not going to make that easy for you, else how would they earn money on their end? So you see, the only investment you will need to do with SEO is paying experts like us to do the different jobs (from strategies to implementation) which we are going to cover in this blog for you. Now if you already master SEO and prefer to go DIY, we can help give you an SEO consultancy to improve your existing strategy. SEO is considered as a subset of Digital Marketing and falls into the Digital Part of our Buzz Spot Concept, which is why we chose to talk about how it can help you. Let’s get to the core of the blog which is how SEO can help appear on Google’s top page in 90 days but first, we need to start by explaining what SEO is to those who do not have much knowledge about it.
You probably have some knowledge about SEO, but Google algorithm keeps updating, and you need to learn new tricks to do successful SEO. One cannot want to do it and sit comfortably thinking that SEO is a kind of witchcraft that will work out on its own. Uh No. Just like there’s a need to entertain a relationship for it to work and last, it’s the same for SEO. Over the past years, it has attracted more attention and is now heavily included in businesses’ digital marketing strategies. I will explain in this blog what SEO is about, some factors to take into consideration when doing SEO, and its significance for businesses. As a bonus, I have for you a list of 10 SEO mistakes that you absolutely should not do. Keep reading.
What is Search Engine Optimization (SEO)?
There’s a lot to learn about SEO. But among all the valuable lessons that you need to grasp, let me give you some advice: if you want to do SEO successfully today, you need to become friends with Google. Simple. That way, Google can rank your website higher. But not only. Getting traffic is no longer enough. Today, It’s about creating pertinent content in order to attract the right targeted audience, generates traffic, and eventually engender leads and sales. Yep, you need to give Google a valuable reason to rank your website or web page traffic from search engines so that it appears at the top of any search engine results page, and by search engines, I meant Google but also Yahoo, Bing, among other search engines (yes google is not the only one!). Let’s rack up our brains now. Here’s how SEO works: Google, Bing, or whatever search engine that you use has a web crawler (also called a spider) that visits a page and collects the content from it. Before content appears on search results, Mr. SEO has to crawl them first and index them. That index then supplies an algorithm that will match all data with the user’s search. Easy right?
Let’s make it even simpler. SEO is like a relay race. Whether it is an egg and spoon race, a water relay race, or a hula hoop pass, the aim is to run as a team and finish the race on top (woo-hoo). Well, the same principle applies to SEO; whether it is about social media, keywords density, or links they all work together to help a website improve its ranking, and bring it to the top of any search engine results page. Much simpler now right?
Which SEO Factors Help With Ranking?
But how can a page content be ranked on top search page results in 90 days without any investment? I will be honest with you – I used to believe that SEO is such a genius that it can work on its own without the support of any human. Like why would he need us human beings when his intelligence and capacity are superior to most of us?! (no offense) Does not make sense… Well, there are actually many factors that determine the ranking of a web page – they are mainly;
All these do not require any fees to pay Google when working on but rather pay experts with the right skills to help you with, or if you have the skills, we can find out the issues, proposed the solutions and you take care of the implementation part. It’s a win-win situation!
On-Page Vs Off-Page Search Engine Optimization (SEO)
Even though On-page SEO and Off-page SEO strategies may differ, they both have the same goal; improve the ranking of a website. The two are essential, and you should not focus on one only. Both worked together will help contribute and make your website rank on the top page of Google. Take it like that, On-page SEO has some factors over which you have control whereas off-page SEO is not really within your control. But it does not stop here. On-page SEO is primarily about optimizing (and by optimizing I mean increasing the efficiency of) the different parts of a website that affect its search engine rankings. What makes your site rank on google? Well, this is what on-page SEO is about! To determine a site ranking, on-page SEO relies on different factors such as site accessibility, page speed, optimized content, keywords, title tags, etc. Let’s now talk about off-page SEO. First of all, it is easier than algebra so breathe out! Off-page SEO is a reflection of a website’s credibility, reliability, and trust. It includes optimizing content that is not on the website such as social media posts among other things. Off-page SEO is essentially about building a website’s authority and making it credible for customers. It includes factors such as Social media, business listings, backlinks, influencer marketing, etc.
We don’t know about you but for some on-page vs off-page SEO still sounds a bit complicated, too many blabla! Let us make it simpler by using an analogy. Search engine optimization is like applying for a job, and your aim is to convey your skills, expertise, and experience – you know, making a good first impression!. When applying for a job, you absolutely need to have a CV, and a cover letter, right? Now let’s say that on-page SEO is like a CV and cover letter. Their purpose? Simply whisper to potential employers why they need to offer you (and not somebody else) an interview, the type ‘hey open my stuff, read them, and let’s discuss it! And since you are the one who writes your CV and cover letter – you have full control over it (does not mean that you have to lie about it also). This is exactly what on-page SEO is about. You produce some hard efforts in order to have your website rank on top and stand out from the crowd. Your aim? Encourage users to visit your website (and not one of your competitors) and get to know you more. And just like for the CV, and cover letter, you have full control over on-page SEO- remember we were telling you that earlier?! But what about off-page SEO now (thoughtful smiley). When applying for a job, it is undeniable that you need a CV, cover letter, etc ok, got it. Yet this is not everything. Having a CV, and cover letter alone is not enough even if they are ‘top net’. You need some recommendations also. Having previous employees or teachers talking good about you can definitely help with a job selection. This will give more credibility to your application and make you a trustworthy candidate. Well, this is the same thing for off-page SEO. To be ranked high, you need to build credibility and demonstrate reliability. Unless you convince someone to praise your merits (not nice) you do not have any control over the things that people say about you. Again, this is the same thing for off-page SEO – You don’t have control over it.
Why is SEO important for your business?
But first, let us ask you a question – what is the best place to hide a dead body? A cemetery obviously! Some of you might already have the answer so let’s not keep the suspense. Well, the answer is the 2nd page of google. Why this question? Be patient! We are pretty sure that throughout this blog, we have more or less mentioned the importance of SEO. And you probably have knowledge of it too, even if it’s briefly. If you want your website to be discoverable in search results, you need to have an SEO strategy. Simple as that. SEO is a great tool that helps businesses to build credibility, and trust while offering a pleasant user experience. And what happens when your website is easily discoverable on search engines? Well, this brings more traffic and potential leads. Imagine a customer typing ‘roasted chicken recipes’ on google and bam, it turns out that you sell a recipe book where you share the secret of successful roasted chicken. Chances are that users will click on your recipe, and if they are conquered, they will buy your book and develop a certain loyalty towards you. Now SEO is important but not for all businesses. Check out when you should do SEO and when not to here.
Remember the dead body question? Well if you don’t want your business to be a ‘dead body’ on google, better do SEO. SEO is undeniably a great way for businesses to create visibility, and reinforce their brand identity. It is also a long-term digital marketing strategy that will support your business in the long run and does not necessitate huge investment. There are many more benefits of using SEO strategies. In short, it is capital, essential! You may think that SEO is way too complicated so better not focus too much on it. That’s not my friend. Ever heard that you need to suffer to be beautiful? Let’s pretend that it’s the same thing for SEO! But in this case, you need to be patient, to maintain the efforts even if you feel like giving up. And oh one last thing, remember that you can only enjoy the benefits of SEO if you do it correctly. As promised, you can download here the list of SEO mistakes to avoid wasting your time.