How essential is digital marketing to you? Mauritian companies are not fully aware of its importance and how it could help to grow their business. Digital webinars or conference are hardly organized in Mauritius. To bring out the importance of digital marketing, Future Buzz took the initiative by organizing a meetup with Brendan Hill and invited young digital passionates with the goal to promote digital marketing in Mauritius. Brendan Hill is an Australian digital marketing consultant and an entrepreneur. He worked for the famous digital expert, Neil Patel the founder of Kissmetrics, CrazyEgg, QuickSprout, and many other digital companies. On the 12th October, he joined us and talked about ‘Growth Hacking strategies to transform your business.’ The aim of the event was to have an insight of his experience and what he learned from Neil Patel.
Brendan Hill pointed out that businesses might be receiving reach on their Facebook posts and tons of traffic on their website but it does not mean anything unless they convert to sales or potential leads. This is where you need digital help. He also noted that Mauritian organizations focus mainly on Facebook to promote their products and to increase brand awareness, in doing so they struggle hard to reach the right audience. He enlightened us about how digital marketing is much more than just Facebook. Find out what he has to say about it. Compared to other countries, Mauritian businesses are somewhere lacking behind when it concerns internet marketing. Brendan Hill wants to draw the attention of Mauritian companies when he stated that digital strategies are one the marketing strategies that every Mauritian company from small to big entrepreneurs and businesses need to consider. It is not something to ignore if one wants their organization to be successful.
We are now in this digital arena where there’s constant evolution in this field, small and medium businesses are trying hard to adapt to this digital change. Brick and mortar businesses are reinforcing their existing traditional marketing strategies with digital ones and some are switching their business models to an online one. Brendan Hill quoted: “Businesses benefits from various digital channels such as Google search, email, social media, mobile and websites to connect with their current and potential customers.” According to Brendan Hill, marketing has always been about connecting with your audience in the right place and at the right time. Paid search, SEO, Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, Video Marketing and Marketing Automation are what your company need. Digital marketing has opened new prospects for existing and new companies giving them the opportunity to operate 24/7.
Let’s have a look at some of the digital tools Brendan Hill mentioned during this meetup:
Semrush: An online SEO tool, helping you find out for which keywords your website is being ranked for on Google and thus making keyword research easy for you. The tool gives you statistical details regarding specific keywords and related keywords which you can be ranked for. If you want to generate traffic to your website, then this tool is worth considering. SEMrush gives you the ability to find which keywords are driving traffic to your competitors’ websites and as such, you can focus to write quality content based on those keywords.
BuzzSumo: A monitoring and research tool. The tool enables content marketers to find content which is most shared on social media channels. The tool helps in tracking competitors and do an evaluation based on their content and activities. With BuzzSumo you have the ability to quickly identify which content is working well based on your keyword research and know who the major influences are. In short, BuzzSumo helps you develop smarter content strategies.
Google Keyword Planner Tool: Another Google Service marketers use for keyword research. This tool is a part of AdWords. Advertisers are the one to use this tool mostly as it helps them to research keywords they can use for their PPC campaigns. Google Keyword Planner is free of charge and result oriented. It is the best tool when it comes to generating keywords, ad groups and much more that too free of cost. This tool is recommended by several digital marketers as it gives you features such as keyword bid estimate, keyword competency and search volume in particular region.
Portent’s Idea Generator: The famous title generator tool. You put your subject there and voila, it gives you an array of titles you could use for your next blog article. The tool replaces subjects in other titles with the text you submitted, helping you through the brainstorming process. Portent’s SEO Page Review Chrome Extension is an extension reviewing onsite SEO elements such as title tags, meta description header, on page links and other metadata used by the website.
Google Trends: A powerful tool helping digital marketers in finding the latest trends and data from Google. It is free and you can use it without a Google account. Hashtags are known to help in finding trending topics on Twitter, similarly, Google Trends filters the most popular search terms which the online audience is using the most. With Google Trends marketers can look at topics geographically to find out what the audience is searching for in specific areas.
There are other tools Brendan Hill mentioned about, you can have a look at it here. Brendan Hill stated that the rise of digital marketing is increasing incredibly fast and is bringing new meaning to marketing. Agencies need to keep up with the never-ending changes in internet marketing and make the most of the digital tools, campaigns, and platforms. It is essential for local businesses to focus on digital strategies, as it would help them reach their target market. So, do you need DIGITAL HELP? High time for you to think about it!
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